Our Story
Built for the Love of the Game
Level Pitch Events was founded by Felicity Day, a soccer industry professional with more than 30 years experience, who is dedicated to creating unforgettable live experiences.
The Woman Behind the Events
An experienced professional who lives and breathes sports and entertainment.
Felicity Day
Founder & CEO
A life-long soccer athlete, Felicity was an All-American college player and went on to play for the Arsenal Ladies team in England after graduation. After 25 years as the Coaching and Managing Director at John Smith Soccer Academy and Sports Center, the company was bought by UK Elite/Steel Sports and Felicity became their VP of Soccer Events for 8 years. Felicity is both a Coach Educator and Board Member for the United Soccer Coaches, as well as a Coach Educator for US Soccer. Day has her UEFA 'C' License, her USSF 'C' License and her United Soccer Coaches Premier Diploma as well as the United Soccer Coaches Master Coach Diploma and travels around the country educating and coaching youth and college coaches. In January 2027, she will begin her role as president of Boston's WISE (Women in Sports & Events) chapter.